There are four types of analytics, descriptive analytics, diagnostics analytics, predictive analytics, and prescriptive analytics. Among all four types of analytics, predictive analytics is one of the important type of analytics to predict the future based on historical data. There are many factors which impacts the dependent variable and the future trend. So, while doing … Read more
Logistic Regression for machine learning is a popular term in statistics, to be more specific in predictive analytics. Logistics regression is also called direct probability model or logit model in the field of statistics. It was first introduced in the year 1958 by Dr Cox, a statistician. There are many types of regression models are … Read more
Perceptual mapping and Multidimensional scaling are the two terminology which are linked with each other. Brand positioning depends on the strategy and marketing procedures which enables a brand in the customers mind depending on the customer needs and brand attributes. To see brand positioning compared to competitors, various techniques are being used like perceptual mapping, … Read more
Retail business is one of the growing and profitable business in the world. There are many global players in the retail business like Walmart, Amazon, Costco etc. Data analytics is playing a major role in the retail industry in terms of segmentation and targeting of appropriate customers, forecasting of sales and many more. Among all … Read more
There are four types of analytics segment broadly. Those are Descriptive analytics, Diagnostic analytics, Predictive Analytics & Prescriptive Analytics. So, we’ll discuss what is descriptive analytics. Among all four types of analytics, Descriptive Analytics is the starting point for any kind of analytics to find out what has happened in the past. Also, descriptive analytics … Read more