What is Perceptual Mapping | 2 Types of Multidimensional Scaling in R | Simple R code for Metric & Non-Metric Multidimensional Scaling
Perceptual mapping and Multidimensional scaling are the two terminology which are linked with each other. Brand positioning depends on the strategy and marketing procedures which enables a brand in the customers mind depending on the customer needs and brand attributes. To see brand positioning compared to competitors, various techniques are being used like perceptual mapping, … Read more
